South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (2024)

Ad Feedback

By Steve Almasy and Jill Martin, CNN

2 minute read

Updated 7:17 PM EDT, Mon April 8, 2024

Follow:

See all topics

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (2)

The South Carolina Gameco*cks celebrate after beating the Iowa Hawkeyes in the NCAA women's basketball national championship on Sunday, April 7.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (3)

Iowa guard Caitlin Clark speaks with the media after the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (4)

South Carolina coach Dawn Staley cries during a post-game interview.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (5)

Clark, right, and Kate Martin walk off the court after losing to South Carolina.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (6)

Staley hugs Kamilla Cardoso after the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (7)

The Gameco*cks celebrate after the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (8)

Clark reacts in the second half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (9)

South Carolina's Bree Hall shoots a three point basket over Clark.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (10)

Clark sits on the bench at the end of the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (11)

South Carolina guard Raven Johnson blocks a shot by Clark.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (12)

South Carolina and Iowa players go after a loose ball.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (13)

MiLaysia Fulwiley shoots over Iowa's Hannah Stuelke.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (14)

Iowa's Gabbie Marshall and Cardoso of South Carolina fight for the ball.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (15)

Clark runs down a loose ball between South Carolina guard Raven Johnson and center Cardoso.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (16)

Iowa coach Lisa Bluder reacts.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (17)

Clark stands in the middle of the court.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (19)

Stuelke and South Carolina's Chloe Kitts, left, and Cardoso eye a loose ball.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (20)

Paopao dribbles the ball.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (21)

Staley directs her team.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (22)

Fulwiley shoots over Stuelke.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (23)

Clark drives up the court past Raven Johnson.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (24)

Fulwiley attempts a layup.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (25)

Actor Jason Sudeikis, center, watches the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (26)

Clark reacts after making a three-point basket.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (27)

Clark shoots against South Carolina Gameco*cks guard Hall.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (28)

South Carolina's Ashlyn Watkins works against Martin.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (29)

Iowa guard Kylie Feuerbach, center, fights for a loose ball with South Carolina guards Tessa Johnson, left, and Fulwiley, right.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (30)

South Carolina forward Watkins fights for a rebound with Iowa guard Sydney Affolter, left.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (31)

Clark reacts after being fouled.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (32)

Gameco*cks fans cheer during the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (33)

South Carolina's Cardoso keeps the ball away from Martin and Stuelke of the Iowa Hawkeyes.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (34)

Clark shoots a three-point basket over Hall.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (35)

Players stand for the national anthem ahead of the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (36)

Affolter is introduced ahead of the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (37)

South Carolina players huddle before the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (38)

Fans arrive at Rocket Mortgage FieldHouse ahead of the national championship game between the Hawkeyes and the Gameco*cks.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (39)

The Iowa Hawkeyes celebrate after beating the UConn Huskies 71-69 in a Final Four semifinal game at Rocket Mortgage Fieldhouse on Friday, April 5, in Cleveland.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (40)

Iowa's Caitlin Clark celebrates after the game. Clark finished with 21 points, nine rebounds and seven assists.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (41)

The Hawkeyes celebrate as the Huskies walk off the court after the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (42)

Clark shoots a free throw in final moments of the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (43)

UConn guard Paige Bueckers lays on the floor in the second half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (44)

Clark listens to Iowa coach Lisa Bluder during the second half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (45)

Ice Brady of the UConn Huskies shoots the ball.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (46)

Iowa's Kate Martin gives a thumbs up after sustaining an injury in the second half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (47)

Martin jumps to defend a shot by Bueckers.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (48)

Iowa Hawkeyes fans hold up signs during the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (49)

Iowa players react from the bench during the second half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (50)

Bluder reacts in the second half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (51)

Bueckers fights for a loose ball with Iowa guard Gabbie Marshall during the first half. The Huskies held a 32-26 lead at halftime.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (52)

UConn's Aaliyah Edwards looks to shoot in the first half. Edwards scored 17 points during the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (53)

Nika Mühl of the UConn Huskies reacts after a foul in the first half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (54)

UConn's KK Arnold shoots the ball over Clark.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (55)

Martin is fouled by Edwards during the first half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (56)

Martin and Arnold #2 of the UConn Huskies fight for the ball.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (57)

Clark shoots the ball over UConn's Ashlynn Shade. UConn held Clark to six points, while shooting 3-of-11 from the field, including 0-6 from the three-point line.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (58)

Iowa Hawkeyes huddle at the beginning of the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (59)

The Rocket Mortgage FieldHouse is pictured in the first half of Iowa's game against UConn.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (60)

South Carolina coach Dawn Staley and guard Bree Hall celebrate after defeating the NC State Wolfpack 78-59 in the Final Four of the women's tournament

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (61)

NC State's Zoe Brooks walks off the court after losing to the Gameco*cks.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (62)

South Carolina's Ashlyn Watkins shoots the ball in the second half. Watkins scored eight points during the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (63)

Staley reacts during the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (64)

Gameco*cks guard MiLaysia Fulwiley controls the ball in the third quarter. Fulwiley scored seven points during the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (65)

NC State's River Baldwin fights Chloe Kitts of South Carolina for possession of the ball in the second half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (66)

Hall celebrates after making a three-point basket during the second half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (67)

South Carolina's Sania Feagin attempts a lay up while guarded by Baldwin.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (68)

North Carolina State head coach Wes Moore directs his team during the second half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (69)

South Carolina's Raven Johnson drives around Zoe Brooks of NC State during the first half. The Gameco*cks let 32-31 at halftime.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (70)

Katie Peneueta of the NC State Wolfpack looks for an opening during the first half.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (71)

Fulwiley and Brooks battle for the ball in the second quarter.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (72)

NC State's Saniya Rivers moves the ball down court while South Carolina's Raven Johnson guards in the first quarter.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (73)

Kamilla Cardoso of the South Carolina Gameco*cks and Saniya Rivers jump for the opening tipoff.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (74)

co*cky the South Carolina Gameco*cks mascot cheers before the game.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (75)

NC State Wolfpack players huddle together before tipoff.

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (76)

South Carolina's Te-Hina Paopao walks onto the court during player introductions ahead of the game.

In pictures: South Carolina wins NCAA women's championship

CNN

The ratings record for a women’s college basketball game just got shattered – again.

Sunday’s NCAA tournament national title game between undefeated and top overall seed South Carolina and Caitlin Clark’s Iowa Hawkeyesaveraged 18.7 million viewers, peaking at 24 million, according to preliminary numbers from Nielsen.

South Carolina won its third national title – all under head coach Dawn Staley – to finish the season 38-0.

“With a record-setting audience of18.7 million viewers, Sunday’s Iowa-South Carolina title game was a fitting finale to the most-viewed ever NCAA Women’s Basketball Tournament,” ESPN Chairman Jimmy Pitaro said. “These exceptional athletes, coaches and teams captured our attention in unprecedented ways and it’s incumbent on all of us to keep the incredible momentum going.”

ESPN said the NCAA title game was the second most-watched non-Olympic women’s sporting event ever on US television after the 2015 Women’s World Cup final between the United States and Japan.

It was also the most watched basketball game – including NBA and WNBA – since 2019, according to ESPN.

Caitlin Clark #22 of the Iowa Hawkeyes celebrates after beating the LSU Tigers 94-87 in the Elite 8 round of the NCAA Women's Basketball Tournament at MVP Arena on April 01, 2024 in Albany, New York. Andy Lyons/Getty Images Related article Thanks to Caitlin Clark, women’s basketball is now prime time viewing

Before Sunday’s championship game, which aired on ABC, Clark and the Hawkeyes were part of the top three most-viewed women’s college basketball games of all time: Friday’s Final Four win against UConn (14.2 million), their Elite Eight win against LSU (12.3 million) and last year’s national championship game against LSU (9.9 million).

The 2024 Elite Eight and Final Four aired on ESPN, on cable. The 2023 championship game aired on ABC, which like ESPN is owned by Disney.

The 2024 edition of the title contest drew 89% more viewers than last year and 285% more than 2022 when South Carolina defeated Connecticut.

While celebrating her team’s win, South Carolina head coach DawnStaley also praised Iowa’s Clark for her contribution to women’s basketball.

“I want to personally thank Caitlin Clark for lifting up our sport,”Staleysaid, adding Clark “carried a heavy load.”

“Do I think South Carolina is a part of it? Yeah, we’re a part of it. I don’t know what part, but you can see the numbers that, when Caitlin plays in a game, you see the numbers. They’re real numbers, and a lot of people like to deal in those real numbers,” Staley said.

“I hope we were able to attract some more people by the amount of eyeballs that probably watched our game just because Caitlin was appearing in it.”

CNN’s Thomas Schlachter contributed to this report.

Ad Feedback

Ad Feedback

Ad Feedback

Ad Feedback

South Carolina-Iowa title game shatters women’s college basketball ratings record | CNN (2024)
Top Articles
Latest Posts
Article information

Author: Manual Maggio

Last Updated:

Views: 5927

Rating: 4.9 / 5 (69 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Manual Maggio

Birthday: 1998-01-20

Address: 359 Kelvin Stream, Lake Eldonview, MT 33517-1242

Phone: +577037762465

Job: Product Hospitality Supervisor

Hobby: Gardening, Web surfing, Video gaming, Amateur radio, Flag Football, Reading, Table tennis

Introduction: My name is Manual Maggio, I am a thankful, tender, adventurous, delightful, fantastic, proud, graceful person who loves writing and wants to share my knowledge and understanding with you.